Lauren Conrad debuted a new brunette 'do this week at the CoverGirl 50th anniversary party in West Hollywood—and surprisingly, it suits her!
Why'd she make the drastic change?
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"It was just time to go for it," Conrad's stylist, Kristin Ess, told Us. "We've done so many variations of blonde in the past and it was time to do something new."
The reality star, 24—who's currently filming a new show with MTV—reportedly looked to Mila Kunis and Jessica Biel for inspiration.